Human resource management Essay Example | Topics and Well Written Essays - 1000 words - 4

Human resource management - Essay Example 39). In short, it will act as the roadmap to all the processes required in the recruitment process. The idea of an organisation chart is to ensure that there are no regrets after the process such as having hired the wrong persons, or ending up with people who cannot adhere to the organisation’s demands and objectives. Jobs in different fields will have different [market] demands. In short, a job in medicine will not have the same recruitment descriptions as in the technological sector. Therefore, recruitment theories dictate that for effectiveness in interviewing, recruiting, and retaining employees, it is mandatory to have a specific job description for every available position. For instance, in this technological context, there may be a system administrator’s job vacancy. As such, it will be the duty of the human resources department to make it known to potential applicants that they should possess skills such as computer networking, knowledge in operating systems, computer security, and the ability to make other IT-related solutions. In having the specific required job descriptions, the organisation will attract applicants who know what is required of them, who are competent, and those who will not require extra resources before deciding on whether or not they fit the job. Job descriptions not only simplify the task for the organisation but also for the applicants. According to the subjective factor theory, job applicants will require more than just the financial offer of job descriptions. They will also demand to learn about an organisation’s reputation and what it requires of them before they present their applications. This is because a job should fulfill the financial, psychological, and emotional needs of employees (Yu & Cable 2013, p.49). Therefore, in presenting the required descriptions, applicants will be able to judge whether the job is all-round, that is, whether it will fulfil all their needs. This is important in that it will

Assignment as Essay Example for Free

Assignment as Essay As part of the network security team, we will be proving IDI with a network security plan to mitigate the vulnerabilities that have been discovered. A secure site will be set up with network intrusion detection and network protection systems will be available to access via the internal network. Policies will be presented for remote access and the use of VPN. Also contained within this report will be strategies for hardening the network and mitigating risks. An updated network layout with increased network security to meet the current needs will be included. In the interest of business continuity, remote access will be utilized. User wishing access to internal network assets will only be able to access said assets with the use of a company issued laptop. We will make use of MAC address filtering to allow remote users access to the internal network via VPN. Each of the remote access laptops will have been loaded with VPN and have the MAC address added to the list on the MAC address filter. Users will be able to login to the VPN by using their local username and password. By making use of a VPN connection, users should be able to easily access the network assets. VPN connections are protected by SSL encryption which provides communication security over the internet. Each of the remote access laptops will be encrypted with McAfee safeboot encryption and all local data will remain encrypted until a valid login is entered. McAfee safeboot encryption requires additional login information to access the IDI internal network. At the present there is one web server for employees to access both internal and external sites. The network security team will be integrating a web server located within the internal network. This Web server will be accessible only from within IDI’s local area network. We will be using the layered security concept to protect IDI’s internal servers. An (IDS) intrusion detection system will be set up to send out alerts in the event of an intrusion and log all connections. An (IPS) intrusion prevention system will be set up to prevent the detected intrusions and will make use of MAC address filtering to deny or allow connections based off the MAC address or physical address of each machine. MAC address filtering will allow the servers to accept incoming traffic from predetermined hosts. To further secure the local area network, the network security team will be implementing the principle of least privilege in regards to the users. By using the principle of least privilege we will be preventing multiple forms of malicious or accidental risks by only giving the user the permissions and privileges necessary to complete their job. Microsoft’s default security software is commonly used and well known making the vulnerabilities well known, which would make it easier for a hacker to plan out an attack. Third party antivirusmalware and firewall software will be used on all machines. The servers located within the network will make use of a statefull firewall to monitor and filter all traffic on the network by scanning for congruence between data packets. The public facing servers used to connect the internal webserver to the customer website are contained within the demilitarized zone. Due to the demilitarized zones proximity to the wide area network, we will be taking a layered security approach. There will be a statefull firewall located between the router and the demilitarized zone. This firewall will protect the internal network via the LAN-to-WAN connection by performing in-depth packet inspection and closely monitoring the LAN’s inbound and outbound traffic. A stateless physical firewall device will be in place between the internet service provider and the demilitarized zone. This firewall hardware will allow for larger amounts of inbound and outbound traffic. The demilitarized zone will make use of both an IDS and IPS to handle any intrusions within this part of the network. Current IDI Network Weaknesses/vulnerabilities Logisuite 4. 2.2 has been installed 10 years ago, has not been upgraded, however over 350 modifications have been made, and license is expired RouteSim- The destination delivery program is used to simulate routes, costs and profits , it is not integrated into Logisuite or oracle financials to take advantage of the databases for real-time currency valuation and profit loss projections IDI needs to standardize office automation hardware and software currently there are about 600 workstations , 200 HP, 150 Toshibas, 175 IBM, 50 dell, rest are apple PowerBooks without CAD software available Software ranges from various antique word processing packages of which are incompatible for integration with each other, causing transfer of files to become corrupt when opened by incompatible software Polices exist that prohibit the introduction of personal devices, many executives have had administrators install clients on their unsupported non-standard personal laptops, pcs, ws that interface with internet with little or no personal protection WAN was designed by MCI in early 2000’s which has not been upgraded since data rate increases have occurred in Asia and Brazil has been distressed. Between September and March (peak hours) capacity is insufficient, customers are lost due to dropped connections and abandoned shopping baskets, further reducing growth and revenue Telecommunications – limited Mitel SX-2000 private automatic branch exchange (PABX) that only provides voicemail and call forwarding Current IDI Strengths Sao Paulo is presently the strongest link in the chain. Sao Paulo Brazil is a model of standardization; all other sites will be modeled after this site. The Sao Paulo office includes the following setup 30 MS windows for file and print 4 Linux (Unix) servers for major production applications 2 Linux (Unix) servers with the internet zone with juniper high-speed switches and routers A storage area network based on EMC CLARiiON SAP R/3(ECC6-Portal based apps) Up-to-date security policies although in Spanish The telephone system provided by SP Telesis- one of the four competing providers in the metropolitan city The NEC NEAX 2400 Series PABX used for internal and external communications

Response to The Fish By Elizabeth Bishop Essay -- Poetry Poem Fish Eli

Response to "The Fish" By Elizabeth Bishop I chose to respond to Elizabeth Bishop's "The Fish" because the poem seems so simple, yet there is much to gather from reading it. This is a narrative poem told in the first person about a woman who catches a fish on a rented boat and, after staring at him for a while, decides to throw him back. The narrator of this poem goes through a series of stages in which she is at first detached from the fish, then intrigued by him, and then finally sympathetic towards him. In the very first lines of Bishop's poem, the narrator catches the fish and treats him as such. "I caught a tremendous fish / and held him beside the boat / half out of water, with my hook / fast in a corner of his mouth" (Bishop 665). She has just caught a fish and is in the process of bringing him onto the boat. She seems very disconnected from this fish, who is just the target of a sport--fishing. When she gets the chance to take a good look at him, it seems that her view changes from detachment to curiosity and admiration. She notices that the fish doesn't struggl...

I’m Nobody Essay

â€Å"I’m Nobody! Who are You? † is a poem written by Emily Dickinson. The poem conveys the main idea of being alone, isolated from the society – or being â€Å"nobody†. This is partly influenced by the social gender status of Dickinson’s time – 19th century featured the inequality of sexes, where females were expected to stay at home and serve their husbands, thus disconnected from the society. As a result Dickinson had adapted and perhaps taken pleasure into being an outsider, whilst she found it boring to be part of the society – or to be a â€Å"somebody†. These are all various ideas reflected through Emily Dickinson’s poem. The poem has 2 stanzas – very typical of Emily Dickinson’s style. Her choice of language in this poem is also very simple and succinct – but at the same time meaningful and pithy. The first line, â€Å"I’m nobody! †, shows how Dickinson admits to be a â€Å"nobody† willingly. Being a â€Å"nobody† can mean an outsider – a person who is isolated, alienated from the rest of the world and society. The second phrase of the line – â€Å"Who are you? † shows that the poem is directly written to a target. This person – shown on the second line of the first stanza, is a â€Å"nobody† too – perhaps even a friend of Dickinson. The poet also realizes the fact that being a â€Å"nobody† is to be loathed by the society. This is shown in line 3, when she advises the other â€Å"nobody† not to tell, as she states in line 4 â€Å"They’d banish us†. The word â€Å"They† in the beginning of lines 3 and 4 suggests the rest of the society – people who are â€Å"somebody†, as opposed to Dickinson’s â€Å"nobody’. The use of dash in line 3 shows the furtiveness of the phrase â€Å"don’t tell! †, emphasizing the hatred or dislike they face from the society. The same effect is achieved by the use of exclamation mark in line 3. Lines 3 and 4 can also be interpreted as that after she finds another â€Å"nobody†, they are a pair – not longer belong to a group of â€Å"nobodies†. She does not want to be banished from the status of being â€Å"nobodies†. A conclusion can be drawn that she feels more secure to be a â€Å"nobody†; she feels comfortable to be treated as a â€Å"nobody† by the rest of the society. The second stanza sees a noticeable change in Dickinson’s tone. The repetitions of â€Å"How† and â€Å"To† in the beginning of each line give a more secure and commanding tone. This can be explained by the â€Å"discovery† of another â€Å"nobody† stated by the poet in the first stanza – she feels more assured that to be a â€Å"nobody† is not too unacceptable as she is not the only one. Also perhaps because she feels more secure to be with a person who feels the same as she does and understands her, she is more willing and daring to express her more inner feelings. The poet states that it is â€Å"dreary to be somebody† in line 5 of the second stanza. â€Å"Dreary† refers to being boring or dull; and â€Å"to be somebody† suggests to be recognized by the society and belong to it. Hence Dickinson is suggesting that to be part of a society is tedious and meaningless to her, which can also implies being a â€Å"nobody† is the contrary – interesting and meaningful. A further implication may be that being â€Å"nobody† allows her to write poetry – as it is not part of the â€Å"traditional role† of women at her time to write poetry, and instead women were expected to serve only their husbands. However, being a â€Å"nobody† in the society helps her to escape her role of being a â€Å"women†, granting her freedom instead. Hence we can see that poetry is meaningful to her. She also compares that to be â€Å"somebody† is like to be â€Å"public†, another indication that Dickinson likes isolation – which is proven correctly as one would learn that she locked herself in her house for the majority of her life. Dickinson uses a simile to compare â€Å"somebody† to a â€Å"frog† in line 6. This can be explained by the fact that â€Å"frogs† are considered noisy with the sound they generate. Combining with line 8, â€Å"To an admiring bog! †, it suggests the idea that frogs create noise to be noticed – but only by â€Å"an admiring bog†. A bog is the environment in which a frog dwells – this creates an irony. Emily Dickinson is suggesting that although being a â€Å"somebody† means being noticed by the public, but the public to â€Å"somebody† is like a bog to a frog – it is not really a relationship, or friendship, as no one would say that a bog is the friend of a frog. Also the word â€Å"admiring† creates a whole sense of sarcasm to the idea – and the technique of personification is used to describe the â€Å"bog† as well, perhaps to emphasize the sarcasm of the simile. Overall the poet suggests that to be â€Å"somebody† might mean to be well-known, accepted by the society; however the relationships are often shallow, distanced or impersonal. The rhyming of the words â€Å"frog† and â€Å"bog† also suggests a congenial relationship between â€Å"Somebody† and her targeted audience – conveying the idea that the poem is a direct criticism against the â€Å"somebody† – the general public. Through the use of contrast and irony between â€Å"Nobody† and â€Å"Somebody†, her strong will to be a â€Å"nobody† is shown, as well as her despise towards â€Å"somebody†. This poem reflects Emily Dickinson’s life and perhaps her more inner and cryptic feelings – it was probably written from the heart. She imprisoned herself for the most of her life, completely isolated from the rest of the world. This may contribute to the reason why she thinks being an â€Å"outsider† is better than being â€Å"somebody†, and that she does not value â€Å"friendship† in the same way as normal people do. However at the same time it was also proven in the poem – for instance she found another â€Å"nobody† in the first stanza – that she is not totally a recluse, and that she treasures the very few friendships she had.

Inherent Risk Essay

i) expanded into a national manufacturer of high technology sustainable energy products brings with it a range of uncertainties, including compliance requirements and logistical problems increased potential for misstatement due to the judgements required requiring more judgement such as research and development (valuation), intangible assets (valuation), inventory (valuation) and property plant and equipment (valuation). ii) assets include â€Å"intellectual property rights† potential for misstatement when valuing advanced technology and intangible assets because of their nature Intellectual property rights (valuation). iii) Nature of the client’s business – a high technology industry highly susceptible to change in technology makes valuation of inventory and property plant and equipment more difficult misstatements Inventory (valuation); intangible assets (e.g. intellectual property rights) (valuation); property plant and equipment (valuation). iv) new management team, no experience in the high technology industries difficult to exercise appropriate judgement misstatement Sales (occurrence); accounts receivable/ provision for doubtful debts (valuation);inventory (valuation); intellectual property rights (valuation). v) Management remuneration is based on bonuses paid on reported profit engage in earnings management. For example, sales may be recognised earlier than they should, or provisions, such as for doubtful debts, may be underestimated Sales (occurrence/cut off); accounts receivable/ provision for doubtful debts (valuation); research and development (valuation) vi) New information system Risk of losing data in changeover. Also, staff will not be familiar with the new system, therefore susceptible to more errors Any significant account when changing over to the new system. Completeness due to loss of data; occurrence due to double inputting; accuracy due to human error. ANSWER Internal control weakness | Internal control improvements | Other departments can raise requisitions for goods and services without proper authorisation. | Pre-numbered requisitions orders should be raised and signed by authorised personnel. Requisitioning authority should be related to authority and function. A signed requisition order is necessary before raising purchase orders. | Purchase orders are unnumbered and unaccounted for. | Pre-numbered purchase orders should be signed by an authorised purchasing department staff member and a copy forward to the requisitioner, goods receiving and accounts departments. Pre-numbered purchase orders should ensure completeness. | Purchasing dept obtains goods and services as soon as the requisition is received. | Orders should be placed with approved suppliers on the best terms and quality. | Blank purchase orders are accessible to all purchasing staff and open to theft and misappropriation. | Blank purchase orders should be kept in a secure place to avoid misuse and should be accounted for; that is, checked for sequential continuity. |

Marketing Report of General Mills Canada Corporation

Marketing Report of General Mills Canada Corporation Outline Should General Mills Canada Corporation (GMCC) focus on and continue to invest in the refrigerated baked goods (RBG) category? A business case supporting the argument How could/would you grow the RBG category? What strategic goal/s and direction would be realistic and required? How could/would you grow the refrigerated cookie dough (RCD) segment? What strategic goal/s and direction would be realistic and required? Who is/are Pillsbury’s target consumer for RCD? How would you describe the ideal target consumer profile? Should General Mills Canada Corporation (GMCC) focus on and continue to invest in the refrigerated baked goods (RBG) category? A business case supporting the argument The performance of RBG in the past two years has not been stellar. The net earnings and volumes of sales between 2004 and 2006 had declined. Further, household penetration has continued to decline.Advertising We will write a custom case study sample on Marketing Report of General M ills Canada Corporation specifically for you for only $16.05 $11/page Learn More However, RBG product line was the fourth best in the company. The most profitable product in RGB category is the refrigerated-cookie product line. It represented 62 percent of sales and had over 75 percent of the product line profits. Table 1: Statement of Earnings (figures are in millions) 28 May, 2006 29 May, 2005 30 May, 2004 Net Earnings $1,090 $1,240 $1,055 Total Expenses and Costs $10,073 $9,429 $9,562 According to study results by Market Tools, refrigerated baked goods were convenient for consumers because they were easy and quick to make (79 percent). Generally, customers prefer convenient products. The team also learned that RGB product consumption was on the increase, especially among household with children. This implies that GMCC has a potential market niche. Therefore, it should target households with children in advertisement campaigns. Guillen must convince th e management team that RGB product line shall improve when they adopt scratch baking method since Canadian consumers prefer it. Therefore, it must promote scratch baking method in the Canadian market rather than the popular methods in the US. The research also established that mothers preferred products, which were relatively easy, quick, practical, and attractive to children. The GMCC should consider this insight and develop brands of RGB.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company must also develop the product because it is popular with mothers, who influence purchase decisions based on affordability, convenience, and attractiveness to children. Despite the stagnant sales and revenues, the research established that cookie markets were growing in Canada. Therefore, GMCC should focus on the growth segment of the market. The research provided considerable insi ght and knowledge that enabled Guillen to understand that Canadians preferred scratch baking rather than refrigerated cookies. Therefore, the company can create the niche and revive sales. Based on market research results, Guillen should develop product campaigns that address various challenges, which lapsed users have encountered. Therefore, it is appropriate for GMCC to segment customers based on preferences, usages, appeals, and various emotions that RGB brand creates. The company should not focus on other consumers, who will never purchase Pillsbury products. Instead, it should develop a new niche and attract brand champions. However, it must accomplish this strategy with the right advertisement and campaign messages, which can reach most households and appeal to kids who influence purchase decisions of Pillsbury products. How could/would you grow the RBG category? What strategic goal/s and direction would be realistic and required? GMCC can increase the sales of RBG product lin e by reviewing market penetration approaches. It must market the current RBG products to existing customers. In addition, it must develop strategies to attract lapsed users and non-users. Guillen must focus on increasing the rate of purchase The company must sale to lapsed users Increasing the volumes of sales at every purchase occasion It must develop new strategies to attract non-users He must develop new strategies to attract lapsed users and non-users of RBG product line. The RBG product line has a defined target market. As a result, the products have a clear market potential. The marketing strategies of GMCC must concentrate on potential market segments. GMCC can enhance purchase frequencies of RBG products by running advertisement campaigns, which can attract users by highlighting products’ feature such as ease of use, quick, practical, and appeal to children. This will drive purchase frequencies from mothers.Advertising We will write a custom case study sampl e on Marketing Report of General Mills Canada Corporation specifically for you for only $16.05 $11/page Learn More At the same time, the company can ensure that users increase the amount of purchase by introducing value to products. For instance, the company can introduce new methods to attract lapsed users, who have busy schedules. According to the research conducted, brand champions, lapsed user, and non-user did not express price concerns about Pillsbury products. Therefore, GMCC should not change pricing strategy of RBG product line. GMCC must use a product development strategy in order to adapt to the Canadian consumers, who prefer scratch baking of cookies. At the same time, it must introduce new products to attract lapsed users, who do not want to engage in scratch baking. Guillen must introduce: New features to RBG product line, such as convenience of baking New brands to appeal to older consumers The product development concept shall ensure that segment of the markets, which include lapsed users, older consumers, and non-users buy new or improved RBG product line. How could/ would you grow the refrigerated cookie dough (RCD) segment? What strategic goal/s and direction would be realistic and required? The refrigerated cookies dough (RCD) is the most successful product line among all RBG products. It drives the company’s growths and profits. For instance, it represented 62 percent of the RBG sales and over 75 percent of the category’s sales. This shows why Guillen must focus on RCD. He must make the RCD brand unique in relation to other cookies in the Canadian market. Mothers have expressed their confidence with the RCD. Therefore, Guillen must focus on his three observations: Increase frequency of purchases Increase household penetration Combine the two strategies The company must create a good experience for customers who buy RCD. The experiences shall persuade them to buy RCD again. When consumers decide to buy RC D, they shall develop the RCD brand and increase the product value. As a result, this shall create brand loyalty that shall ensure that the company penetrates the market, reaches households, and increases sales volumes and market shares.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This strategy is suitable for GCMM because it has created the best brand in the Canadian cookie market. For instance, GCMM created a brand that dominated the market share. Pillsbury remained iconic brand in Canadian households with the Pillsbury Doughboy campaign. This implies that cookies from Pillsbury have a positive association with customers, a high brand value than competitors, and a recognised name across most households. Based on the Cookies Usage and Attitude Study Results, the company must brand RCD to reflect the market needs. It must: Rebrand cookies for scratch baking in Canada Enhance convenience and taste Appeal to children Brand for lapsed users and non-users The research showed that the use of RCD was on the rise in households. Therefore, the company must use branding strategies to create what consumers expects from cookies based on the above results like convenience, appeal to children, and affordability. This shall turn lapsed users and non-users into customers. Such branding strategies must create credibility, consistency, and competitive pricing of RCD. Attracting lapsed and non-users These segments of Canadian markets appreciate convenience, affordability, and ease of RCD products. The research results indicated that brand champions and lapsed users were similar, but not in all aspects. For instance, they were all mothers who cared and worried about their kids. Therefore, the company strategic campaigns should aims at providing a sense of security and ease of use for lapse users. The advertisement should guarantee busy mothers satisfaction through ease of use. Therefore, the company must introduce new brands to cater for this market. The company can provide free samples for non-users and lapsed users. This shall enable potential customers to taste cookies before buying, and they are most likely to purchase Pillsbury products based on their preferences. The company should engage in constant advertisement campaigns. This should aim at pen etrating the market and reaching various households. Brand champions should promote or refer RCD to other consumers. This can be convenient during family functions. During the discovery workshop, Guillen noted emotional reactions, feelings and gained insights into lives of cookies’ consumers and bakers. The company can organise such events to promote cookies. In addition, it should have community-based gatherings for marketing purposes and charity works. This shall provide opportunities for non-users to taste Pillsbury products. Compare and contrast product forms. Specifically, define the product benefit/s and competitive advantage/s Scratch baking ingredients Has emotional appeal to mothers and the entire household across Canada Appeal to most consumers in Canada Appeal to pragmatic, get-it-done type of consumers Pre-mix cookie baking products Requires minimal preparation Convenient to busy consumers Has nutritional value Refrigerated cookie dough – chubs Has var ious varieties Are pre-mixed and require minimal preparation Have sharing and giving appeals to consumers Have nutritional value Refrigerated cookie dough – ready-to-bake pre-formed cookies Convenient to busy consumers Are seasonal for various occasions Come in various varieties All Pillsbury products invoke a sense of generosity among consumers. Illustrate and discuss a product-positioning map including each variant. Where do you see the greatest market potential and why? Canadian consumers prefer scratch baking Pillsbury products. The research result shows that 61 percent of consumers are scratch users. This implies that the product has a potential among mothers, who are pragmatic. On the other hand, refrigerated and pre-mix products appeal to a different segment of busy consumers. This is an emerging market niche for the company. Therefore, the branding strategies should aim at increasing consumer preferences by highlighting the product convenience features to busy cons umers. Fig. 1: a product-positioning map However, we have based the production-positioning map on various perceptions of consumers. For instance, various consumers have different perceptions on scratch baking products. There are mothers who consider them convenient, affordable, appealing to children, and easy to use. On the other hand, some consumers feel that scratch baking products consume most of their time. This product-positioning map identifies potential market gaps and consumer segments, which Pillsbury can target in order to achieve an increment in sales and market shares. These products have demands based on perceptions of various customers. Therefore, Pillsbury must resort to active branding and promotion strategies. Successful positioning shall require Guillen to use benefits of all products, which customers seek. Therefore, he must: Target specific segments of the market based on benefits of each product Communicate products’ benefits in different ways from comp etitors Who is/are Pillsbury’s target consumer for RCD? How would you describe the ideal target consumer profile? Pillsbury’s target consumers for RCD products are pragmatic mothers, households with kids, busy mothers, and people who prefer get-together events. In Canada, kids are the main purchase drivers of RCD. Therefore, GCMM marketing strategies must focus on various segments of target markets and create relationships with these RCD consumers. The company has adequate information about these target markets. Therefore, it must develop adequate strategies to reach potential markets. This process requires developing an ideal profile for various segments of the market. The profile shall enable GCMM to identify various needs and challenges of different segments of the Canadian market. The profile shall: Reduce knowledge gap about consumers Identify ideal consumers Identify both lapsed users and non-users Provide consumers’ insights This shall help the company to position RCD in the market appropriately and deliver value to consumers. The RCD customer profile includes both demographics and psychographic characteristics of the target consumers. Demographic features Age: mothers in their 30s to 40s (kids are the purchase drivers in this category) Sex: female and men (who purchase for the family) Occupation: homemakers and working mothers Level of income: low and middle classes Geographical location: Canadian markets Psychographic characteristics Values: some consumers consider Pillsbury products as having ‘a shared secret Beliefs: consumers believe that the products represent acts of generosity and are better than other products Buying patterns: buying in Canada is impulsive (mainly influenced by kids’ demands) Perception: customers believe that the products are easy to use, convenient, and affordable Hobbies and interests: products are ideal for sharing and giving in family events Guillen shall use the customers’ p rofile to understand factors that influence purchase decisions of RCD consumers. However, he must note that consumers’ preferences change over time. This is why there are lapsed users of RCD. Therefore, scheduled market studies are necessary to understand factors that influence purchase decisions. Both demographic and psychographic characteristics of consumers provide factors that drive purchase of RCD, consumers’ concerns, and decision-making processes. These shall assist in developing appropriate marketing strategies. Specifically, Guillen shall use such information to formulate: RCD description for specific markets Pricing strategy Grow the brand Segment the RCD market in Canada based on information at hand and develop a relevant target market profile for the Pillsbury RCD marketing strategy. Who would you target and why? The RCD market in Canada consists of pragmatic, get-it-done types of mothers and busy mothers, who have busy schedules and do not want to spend their time in scratch baking. At the same time, we have to take into account influences of kids. The company research established that these segments of the markets are large enough to drive sales and increase the market share. These segment markets can serve market objectives of the company. In addition, the company can run active marketing campaigns to reach most households. These segments have also expressed signs of growths. However, RCD campaign and promotional strategies must focus on both existing customers and winning lapsed users. Communicating with these segments of the market shall enable the company to understand various needs of consumers. These market segments shall meet the aspiration of the company in terms of driving sales volumes and revenues. The company must choose the best options for the target markets. Based on the results of gathered data, Guillen must engage the marketing and sales team in all intricate stages of decision-making. The company must initiate ef fective promotion, advertisement, sales, and distribution strategies. The branding strategy and branding message shall be the main concern for the target market segment. The company must recognise that customers have various perceptions on a single product. The research results showed that different mothers have different perceptions about cookies. This is because cookies arouse different emotions among consumers. This is the brand identity among RCD consumers. The brand image of Pillsbury RCD products must convey the following benefits to consumers: Ease of use Affordability Good taste Appealing to kids Quick to make Are fun activity with kids and family members Guillen must consider strong areas of RCD and communicate them to consumers. As a result, both existing and new customers shall realise the benefits of RCD. The company can only build brand equity and invoke emotional attachment with target markets if it can compete effectively. Therefore, the increase in market shares sh all enhance the brand value of RCD. Once RCD has established a brand value, the company shall realise increase in sales volumes and returns because consumers shall be paying for the value they receive from RCD. The company must find effective ways of communicating the brand value of RCD to target markets. Constant studying of consumers and changes in the market The company must engage in constant market research in order to communicate the right message to consumers. The company must possess deep knowledge about the target markets. It must understand factors that influence their purchase decisions, what they like in the product, and what they do not like. This shall enable Guillen to develop effective message to consumers. The company must also adapt advertisement campaigns to Canadian consumers. Promoting brand consistency The company has been relying on advertisement message developed in the US. However, the research results showed that consumers in both regions had different characteristics, preferred methods of preparing cookies, and showed different views about purchase drivers. Therefore, controlling these factors in Canadian market is imperative for increasing purchase frequencies. Effective channel of communication Through studies, Guillen established that RCD consumers were on the rise across households. Therefore, he must choose the right media to reach households, especially those with kids because kids influence purchase decisions and in turn may influence frequencies of purchase. Incorporating customers’ feedback The company can only build strong brands, increase frequencies of purchase, and communicate effectively if it considers feedback from customers. Such feedback can help the company realise various causes of lapsed in usage and reasons for non-users. Therefore, Guillen must realise that building RCD brand is critical for success of the company. He must follow suggestions and findings from market studies in order to increase p urchase frequencies, market penetration, reach the target markets, develop appropriate brand message, use effective channel, and turn lapsed users and non-users to product consumers.

Determinates of peace consist essays

Determinates of peace consist essays Determinates of peace consist of non-violence and inclusion. To what extent have these variables been employed in creating a democratically stronger Northern Ireland? In the month of September 1994 the IRA announced the complete termination of military operations, signifying the start of the peace process. The troubles broke out in Derry, August 1969, which followed over a quarter of a century of terrorist violence, waged by the provisional IRA, Irish National Liberation Army (INLA), and the loyalist terrorist groups; the UVF and UFF. However, the peace process has encountered major stumbling blocks in its ten-years. Gillian refers to the peace process as containing an element of schizophrenia , one which appears to oscillate between hope and fear, an atmosphere captured in David Mckittricks journalistic account of the peace process. It could be argued that the fundamental reason for Northern Irelands troubles is its weakness in democracy. Lijphart states that democracy is a process of accommodation involving a combination of division and cohesion and of conflict and consent. Northern Ireland unquestionably contains elements of division an d conflict, however levels of cohesion and consent to political accommodation are negible. Northern Ireland is effectively democratically immature. Rustow hypothesizes that the dynamic process of democratisation itself is set off by a prolonged and inconclusive political struggle. It can be argued that Northern Ireland is its infancy stage in becoming democratically strong. In order for Northern Ireland to democratically mature through the process of accommodation in peace, the principles of non-violence and inclusion need to be realised. Gilligan highlights two distinct uses of the terms peace in the discourse of the &apo...