Multimedia Design †iOS vs. Android Essay

iOS ‘i’ stands for ‘Internet’. The term â€Å"iOS† was originally known as â€Å"iPhone OS† and was introduced in 2007 along with the first iPhone hardware device Apple released. It was the term used to describe the software that would operate the iPhone and is derived from the term â€Å"OS X†, which is how Apple describes its â€Å"operating system† for its Macintosh computers. The â€Å"X† stands for 10 which is the newest version of the computer software Apple created to operate the desktop and laptop computers they design. The â€Å"iOS† platform is a mobile-device-based software system that works like a computer system, but on mobile devices like portable phones. It is designed to be smaller, faster and use less power. It also has a â€Å"touch† friendly user interface so it works better when a finger is used to interface with the system instead of a mouse or stylus that has been used in the past to interact with operating systems. The iPhone has run on iOS si nce its release in 2007. Designed for use with Apple’s multi-touch devices, iOS supports input through direct manipulation. The system responds to various user gestures, such as pinching, tapping and swiping. Other iOS features include: Integrated search support enables simultaneous search through files, media, applications and email. Gesture recognition supports, for example, shaking the device to undo the most recent action. Google Maps direction services. Push email. Safari mobile browser. Integrated camera and video. Integrated media player. Direct access to the Apple Store’s catalogue of applications, music, podcasts, television shows and movies. Compatibility with Apple’s cloud service, iCloud. History 2007: iPhone OS 1 Revealed alongside the original iPhone in January 2007, the first Apple  smartphone operating system was not given a specific name until the following March, with the launch of the first Software Development Kit beta., when it became known as iPhone OS. The first iPhone could not support 3G, the copy and paste function, email attachments or MMS – and couldn’t run third party apps. Further updates included the introduction of the iTunes Music Store, allowing users to purchase music directly onto their phones (through a Wi-Fi connection) for the first time, and the ability to create their own ringtones. 2008: iPhone OS 2 Coinciding with the launch of the iPhone 3G, the second major update to the operating system saw the launch of the App Store, leading to the introduction of third party apps and games. Full support for Microsoft Exchange and the option to wipe your phone in the event of failing to enter your passcode were other new features, the latter being added in a subsequent update. Google Street View was enabled with the 2.2 update, featuring walking, driving and public transport options. 2009: iPhone OS 3 With the third incarnation for the new 3GS handset, the cut, copy and paste function finally became commonplace, alongside the long-awaited push notifications for third party apps. Video recording, MMS (multimedia messaging service) and voice control were also added, and users were given the chance to purchase films, TV shows and audiobooks through iTunes. Spotlight search enabled more comprehensive search through email, contacts, calendar, notes and within music, and the new voice memo function facilitated the recording and storing of audio notes. Purchasing within apps was also introduced, but only within paid-for apps. The 3.2 version contained a raft of improvements designed for use with the newly released iPad. While not supporting general multitasking, it was made to accommodate the differing resolution of a larger screen than the iPhone, as well as revamping apps specifically for the new platform. 2010: iOS 4 Introduced on June 21 2010, iOS 4 was the first operating system to bear the iOS name, released on the new flagship iPhone 4. Its folder system accommodated the storing of up to 12 similar apps within one mother folder,  while multitasking allowed apps to run simultaneously, such as writing an email while listening to Spotify, and navigation apps continuing to track your location in the background. iBooks, Apple’s ebook-reading software, and its parent iBookstore was introduced, and the improved 5MP iPhone 4 camera was complemented by ‘tap to focus’ software and 5x digital zoom. The device’s new front-facing camera also facilitated video calling feature FaceTime. 2011: iOS 5 2011 saw the launch of the iPhone 4S and with it, iOS 5. The main new feature was Siri, Apple’s voice-activated virtual assistant that had previously been downloadable from the App Store as a third party app. Now integrated into the OS, Siri now communicated with other apps to make calls, check emails and transcribe text. Containing more than 200 new features, iOS 5 heralded the arrival of iOS user messaging system iMessage, Twitter integration across a range of apps and online storage facility iCloud, replacing previous system MobileMe. 2012: iOS 6 Tim Cook took to the stage at Apple’s 2012 WorldWide Developers’ Conference shocked fans by announcing that Google Maps would not feature in latest incarnation iOS 6, and would be replaced by the company’s own inbuilt Maps app. Siri also received a makeover, featuring restaurant recommendations, the ability to dictate tweets or Facebook statuses and film reviews. A year after Twitter integration into Apple’s native apps, Facebook was added to the fold, and Apple launched its answer to Google Wallet, Passbook, will collated tickets, boarding passes and coupons within the single app. 2013: iOS 7 iOS 7 marked a radical aesthetic departure for Apple, masterminded by Sir Jony Ive, and debuted on the twin release of the iPhones 5s and 5c. The new ‘flattened’ and pared-back user interface drew praise and criticism in equal measures. The single-swipe control centre feature allowed users to quickly access key settings such as WiFi, Airplane mode, Bluetooth and the newly-introduced torch without having to delve into the Settings menu. Siri was upgraded to both male and female voices, and redesigned to understand French and German. Other changes included a new camera interface with a  square photo mode, full multitasking for all apps and new wallpapers. 2014: iOS 8 Announced at the 2014 WWDC conference in June, iOS 8 will feature new frameworks HealthKit and HomeKit, integrating apps to track health data and the standardisation of controlling internet-enabled home appliances. It is expected to ship on the iPhone 6, which Apple is believed to be preparing to announce at next week’s ‘special event’ in San Francisco. Other new features include being able to sent audio and video messages by holding down a record button while inside the Messages app, new predictive typing feature QuickType and the new and improved file hosting service iCloud Drive. Features With an easy-to-use interface, amazing features and security at its core, iOS 8 is the foundation of iPhone, iPad and iPod touch. It’s designed to look beautiful and work beautifully, so even the simplest tasks are more engaging. And because iOS 8 is engineered to take full advantage of the advanced technologies built into Apple hardware, your devices are always years ahead — from day one to day whenever. Elegant and intuitive interface From the moment you pick up iPhone, iPad or iPod touch, you know how to use it. That’s because iOS was designed to be easy to understand. The simple-yet-beautiful Home screen invites you to discover each of the built-in apps. So straight away, you’re browsing your favourite websites, capturing a few candids or texting your friends. And no matter what you’re doing or what app you’re using, everything feels easy, intuitive and even fun. Built-in features and apps that make your device — and you — more capable iOS and an ever-expanding collection of features and built-in apps make iPhone, iPad and iPod touch even more powerful, innovative and a joy to use. 1. Photos – Every photo you take is ready to edit and share in seconds, straight from your iOS device. And you can search for your favourite photos by time, location and album, or browse by Collections and Moments — smart groupings of your photos and videos based on time and plac e. 2. Messages – Messages lets you send any kind of message, any way you want to send it. Tap to add your voice to a conversation. Send a video of what you’re seeing the  moment you’re seeing it. And now you can manage your group conversations by naming them, adding and removing contacts, muting them or leaving them altogether. 3. Music – When it comes to your music, this is home base. Create playlists for every mood. Or let Genius do it for you. 4. Maps – Apple-designed from the ground up (and the sky down), this built-in app shows you incredible detail — even at full zoom. Maps keeps street names where they belong and keeps you heading in the right direction with spoken turn-by-turn navigation. 5. Face Time – With a tap, you can make video calls or audio-only calls from your iPhone or iPad to someone else’s. And you can do it over Wi-Fi or cellular networks. So you can be there, even when you’re not there. 6. Safari – It’s the world’s most popular mobile browser. Safari puts the focus where it should be: the web. When you open a web page, the address and navigation bars move out of the way until you need them. B ookmarks are easy to add and edit, and features like Reading List, Shared Links and iCloud Tabs let you get to the content you need when you need it. 7. AirDrop – Sharing with AirDrop is faster and more convenient than an email or a text, especially when the person you want to share with isn’t in your Contacts. Just tap to send photos, videos, contacts — and anything else from any app with a Share button — to anyone nearby who’s also running iOS 8 or OS X Yosemite. 8. Health – Now your activity tracker, heart rate monitor, and other health and fitness apps can talk to each other. Which means they’ll be able to work even harder for you. And all the information is accessible in one easy-to-read dashboard. 9. AirPlay – AirPlay lets you wirelessly stream what’s on your iOS device to your HDTV and speakers via Apple TV. Or mirror exactly what’s on your display to the big screen. Holiday photos, blockbusters, the latest games — you choose how to go large. Hardware and software made for each other. Because Apple makes both the hardware and the operating system for iPad, iPhone and iPod touch, everything is designed to work together. So apps take full advantage of hardware features such as the dual-core processor, accelerated graphics, wireless antennas and more. Multitasking is a perfect example. iOS learns when you like to use your apps and updates the content in them at power-efficient times, like when your device is already in use and connected to Wi-Fi. So the content in your favourite apps stays up to  date without a major drain on your battery. With the App Store, there’s almost no limit to what your iOS device can do. iOS is the platform for well over a million mobile apps — and counting. And every app starts with the right DNA. So we’ve made iOS 8 the biggest release for developers since the introduction of the App Store. It offers new APIs to enable even more amazing features and bold new technologies for game development. And the App Store makes all of these apps easy to access, easy to search and easy to buy using the same account you use for iTunes. Just browse the App Store on your iOS device and download them with a tap. iCloud. Everything you need. Anywhere you need it. iCloud makes sure all your devices always have the latest versions of your most important things, including documents, apps, contacts, calendar events and more. iCloud Drive lets you access all your files from any device. With Family Sharing, all your photos, videos, music and iTunes purchases can be shared easily with your family across multiple Apple devices. Find My iPhone helps you locate your lost iPhone, iPad, iPod touch or Mac. And iCloud Keychain securely remembers your user names, passwords and credit card information so you don’t have to. Easy to update. iOS updates are free. And they’re available to download wirelessly on your iPhone, iPad or iPod touch the moment they’re released. Your device even alerts you when it’s time to get the latest version. So you won’t miss out on all the amazing features in new updates. Safety and security come standard. iOS provides built-in security from the moment you turn on your device. That’s because the hardware, firmware and operating system come with built-in features designed to help your device — and what you put on it — stay safe. 1. Security. Malware and viruses aren’t confined to desktops anymore. They can infect mobile devices too. Which is why Apple takes security seriously when it comes to iOS. For starters, hardware and firmware features are designed to protect against malware and viruses, while iOS features help to secure your  personal information. Touch ID lets you use your fingerprint as a passcode, preventing unauthorised access to your device. When you use a passcode, it automatically encrypts and protects your email, calendar events, contacts, reminders, notes, messages and third-party apps. 2. Privacy. iOS is designed to put your privacy first. If an app wants your location information or data from Calendar, Contacts, Reminders or Photos, it needs your permission first. And you have complete control of how Health and HealthKit use your data. Your conversations over iMessage and FaceTime are encrypted, including predictive text. So no-one but you and the person you’re talking to can see or read what’s being said. And features built into Safari give you the ability to browse privately, block cookies and prevent websites from tracking you. 3. Find My iPhone Activation Lock. Your iPhone is your iPhone, no matter where it is. The same goes for your iPad and iPod touch. Because security features in iOS make it very difficult for anyone who’s not you to use or sell your device. Turning off Find My iPhone or erasing your device requires your Apple ID and password. Find My iPhone can also continue to display a customised message, even after your device is erased. And your Apple ID and password are required before anyone can reactivate it. 4. iCloud Keychain. Most of the websites you visit nowadays require user names and passwords. Remembering them all can be tough, but you can let iCloud Keychain do it for you. It stores your website user names and passwords on the devices you’ve approved, protects them with robust 256-bit AES encryption and keeps them up to date on each device. Then it automatically fills them in whenever and wherever you need them. Password Generator can even suggest unique, hard-to-guess passwords for your online accounts. iCloud Keychain works with credit card information too, so checking out takes no time at all. Accessibility built in. iOS includes a variety of accessibility features that help people with disabilities experience more of what iPhone, iPad and iPod touch have to  offer. The built-in VoiceOver screen reader allows those who are blind or have low vision to hear a description of the item they’re touching on the screen. Made for iPhone Hearing Aids are Bluetooth devices that allow you to experience clearer phone conversations and music, and you can manage them directly from your iOS device. With Guided Access, you can restrict an iOS device to one app, and even limit the amount of time spent in an app. Which can be helpful to people with autism or other attention and sensory challenges. And Switch Control gives individuals with limited physical or motor skills complete control of their device through switch access. iOS also offers many other beneficial accessibility features, such as dynamic screen magnification, playback of closed-captioned video, mono audio, simplified screen gestures and more . iOS knows many languages. iPhone, iPad and iPod touch support keyboard and dictionary functions for multiple languages and dialects. Switch languages on the fly.  iOS lets you take your pick of over 35 system languages and easily switch between them. Because the keyboard is software-based, you can select from over 55 different layouts with support for diacritic marks on characters, and contextual character options for Japanese. VoiceOver reads screens in more than 35 languages, and Voice Control understands over 20 languages. Advantages 1. Camera – Camera Shoot in burst mode, only click on capture and then press volume button You can take Picture continuously. 2. Multitasking – The phone has multitasking features. User can running two or more Apps at a same time. 3. Airdrop – You can do sharing of document and Apps with the desktop by Wi-Fi. You can share document at a time with multiple people. 4. iBeacon – iBeacon facility is newly added in iOS7. The sharing of document and Apps by the sensor via Bluetooth Low Energy (BLE). 5. Automatic Update – The iOS 7 update regularly with their application. It also has manually update options. 6. High Speed – The iOS 7 has provide high speed to idevises . 7. Kids Categories – The iOS 7 has children and parents according applications. The new features has a new part of the App Store. 8. Automatic Backgrounds Refresh – In iOS 7 Background refresh regularly get refresh. And it refresh its All application. 9. Out of the way interfaces – User can make interface  with friends by different ways. 10. Delete Clutter – iOS 7 has delete Clutter and textures automatic. By this facility iOS 7 is safe with any Malware. Android Introducing Android. The world’s most powerful mobile platform. There’s no other software quite like Android. Google engineered Android, and Google’s own apps run best on it. And with millions of apps, games, songs, and videos on Google Play, Android is great for fun, and for getting things done. Android devices come in all kinds of sizes, with all sorts of features, and at all sorts of prices. Each version of Android is named after a dessert, and the most recent version of Android is Jelly Bean. With Android, you’re in control of your mobile experience. Android powers hundreds of millions of mobile devices in more than 190 countries around the world. It’s the largest installed base of any mobile platform and growing fast—every day another million users power up their Android devices for the first time and start looking for apps, games, and other digital content. Android gives you a world-class platform for creating apps and games for Android users everywhere, as well as an open marketplace for distributing to them instantly. History V1.0- Marked the first commercial release of Android. At this time it was not widely available but had many new features that were important and still used today. These included Android Market for application upates and for new Applications Web Browser for full XTML/HTML web browsing. Google Apps full set of app by Google(Mail,SMS,Maps etc.) V1.1- This was a update to 1.0 that had many bug fixes and added a few features such as a Maps update. It was only available for ther T-Mobile G1. V1.5 or Cupcake was released in April 2009. It had several new approvements. Among the new features were Widgets for embedded small apps Contacts improvements including the pictures added to ever contact Animations for smooth scrolling and screen changes Bluetooth support update for audio pairing and sharing V1.6 or Donut was released in September of 2009 and had many improvements Voice and Text Improvements Touch Screen improvements Multi select for photos Camera access improvements and faster access Search Option for faster access V2.0/2.0.1/2.1 or Eclair was released in Oct 2009 and had several improvements and looks remarkably similar to today’s Android versions. Bluetooth 2.1 support Hardware and U.I. improvements Calendar improvements for date and not settings Account Sync improvements allow user to sync cultivable account on one phone Multi Touch improvements to allow better multitouch support Screen size and contrast improvements. Include bigger screens and better contrast ratios Android 2.2/2.2.1/2.2.2/2.2.3 or Frozen Yogurt (Froyo) was released May of 2010 and improved on many features. There were many key features in this version of Android including Adobe Flash support for rich web content Speed and memory improvements Cloud messaging support USB tethering Multi Language support Bluetooth dock and car support WiFi hotspots support JIT Compilation for application speed improvements 2.3/2.3./2.3.3./2.3.4 or Gingerbread was released in December of 2010 and as of the time of this writing has become the most widely used Android version. Some of the new features included U.I. or Interface improvements gave it a more simple but quicker interface Virtual Keyboard updated and improved for  a better and faster layout. copy/paste enhancements where a user could just press and hold New Codec support for more audio/video formats Power Management enhancements gyroscope/barometers support input enhancements for game developers V 3.0/3.1/3.2 or Honeycomb was released in Feb of 2011 and was a tablet(and later Google TV) only release. Some of its features included Holographic interface that was optimized for a tablet U.I. Improved keyboard support for larger screens Multi Core processor support Hardware acceleration for faster hardware view gallery in full screen interface System bar for better multitasking that allows you to switch from one app to another. Resizable home screen widgets(3.1+) external keyboard/mouse support (3.1+) FLAC audio codec support (3.1+) Android 4.0/4.01 was first released in Oct 2011 and was a major improvment upon both 2.x and 3.x. It blended both interfaces and had full support for both phones and tablets. Some of the notable features included Folder system improvements making easier to create. Launcher improved to be customizable Tabbed Browsing improved to allow up to 16 tabs facial recognition support to locking/unlocking phone photo editor built in to Android 4.x Android Beam support to share contacts and files Chrome Bookmark sync support Wi-Fi direct support to connect with other users without access point User Interface hardware acceleration for faster access. Android 4.1 Android Jellybean saw full release in early 2012 and improved on Android 4.0 in many ways. It took the common features of Android 4.0 and made it more fluid. Some features include: Browser has improved performance, CPU and memory efficiency Full HTML 5 support to bring Android up to new web standards Calendar is improved and has features blend with one another bidirectional text means more input languages to make the platform accessible to more people around the world. dictionaries are now more accurate and more relevant A update to Android 4.1 is now available. It is still counted as Jellybean but updated to new features that include: Photo Sphere allows you to use take 360 degree pictures among other new camara features Gesture Typing let’s you type much faster but takes some getting used to but can make typing much faster. Google Now updated with new features Android 5.0 Key Lime Pie rumored to be the next version of Android. Global partnerships and large installed base Building on the contributions of the open-source Linux community and more than 300 hardware, software, and carrier partners, Android has rapidly become the fastest-growing mobile OS. Every day more than 1 million new Android devices are activated worldwide. Android’s openness has made it a favorite for consumers and developers alike, driving strong growth in app consumption. Android users download more than 1.5 billion apps and games from Google Play each month. With its partners, Android is continuously pushing the boundaries of hardware and software forward to bring new capabilities to users and developers. For developers, Android innovation lets you build powerful, differentiated applications that use the latest mobile technologies. Powerful development framework Easily optimize a single binary for phones, tablets, and other devices. Android gives you everything you need to build best-in-class app experiences. It gives you a single application model that lets you deploy your apps broadly to hundreds of millions of users across a wide range of devices—from phones to tablets and beyond. Android also gives you tools for creating apps that look great and take advantage of the hardware capabilities available on each device. It automatically adapts your UI to  look its best on each device, while giving you as much control as you want over your UI on different device types. For example, you can create a single app binary that’s optimized for both phone and tablet form factors. You declare your UI in lightweight sets of XML resources, one set for parts of the UI that are common to all form factors and other sets for optimzations specific to phones or tablets. At runtime, Android applies the correct resource sets based on its screen size, density, locale, and so on. To help you develop efficiently, the Android Developer Tools offer a full Java IDE with advanced features for developing, debugging, and packaging Android apps. Using the IDE, you can develop on any available Android device or create virtual devices that emulate any hardware configuration. Open marketplace for distributing your apps Google Play is the premier marketplace for selling and distributing Android apps. When you publish an app on Google Play, you reach the huge installed base of Android. As an open marketplace, Google Play puts you in control of how you sell your products. You can publish whenever you want, as often as you want, and to the customers you want. You can distribute broadly to all markets and devices or focus on specific segments, devices, or ranges of hardware capabilities. You can monetize in the way that works best for your business—priced or free, with in-app products or subscriptions—for highest engagement and revenues. You also have complete control of the pricing for your apps and in-app products and can set or change prices in any supported currency at any time. Beyond growing your customer base, Google Play helps you build visibility and engagement across your apps and brand. As your apps rise in popularity, Google Play gives them higher placement in weekly â€Å"top† charts and rankings, and for the best apps promotional slots in curated collections. Preinstalled on hundreds of millions of Android devices around the world, Google Play can be a growth engine for your business. Features Take Google with you. Take Google with you on your mobile device: all the Google products you know and love, designed to work best on Android phones and tablets. Search the web The fastest, easiest way to find what you need on the web and your phone or tablet. Enjoy the power of Google search wherever you are. With Google Now, get just the right information at just the right time. Browse fast on your Android phone or tablet with Chrome. Bring your personalized Chrome experience with you anywhere you go. Navigate your World Never get lost as you go to new places and old favorites. Get voice-guided turn-by-turn GPS navigation to your destination, powerful local search with full place reviews and summaries from Zagat editors, detailed maps with 3D buildings, live traffic information and more with Google Maps for Android. Connect & Share Stay connected and share epic moments as they happen. Start a group video chat on the go with up to nine people at once with Google+ Hangouts, and never lose another mobile photo with Instant Upload. Be entertained Get all your apps & entertainment in one place. Google Play brings you the world’s largest collection of eBooks, millions of songs, thousands of movies and TV shows, and a growing selection of magazines – plus over 600,000 apps and games. With Google Play, you can now read, listen and watch anywhere you want — on your tablet, phone, or on the web at play.google.com — no wires, no syncing and no storage costs. YouTube puts millions of videos at your fingertips, available on the go wherever you are. Create & Collaborate Google Drive gives you one place to create, share, collaborate and keep your stuff, accessible on all your devices. With Gmail, get smarter email wherever you are, integrated with contacts and apps on your Android phone or tablet. Your stuff, always available, no wires needed. When you sign in to your phone or tablet with Google, you can access all of your Google stuff (contacts, photos, Gmail and more) quickly and easily. You can also enjoy all of your favorite entertainment across your Android devices and even your computer — no wires, no syncing. Play everywhere you go. Google Play is the easiest way to enjoy all your favorites: more than 700,000 apps and games, millions of songs, thousands of movies and TV shows, the world’s largest collection of eBooks, and a growing selection of magazines. With Google Play, there’s no wires, no hassle, just pure entertainment. You can now read, listen and watch anywhere you want—on your tablet, phone, or in any browser at play.google.com. Powerful, simple, and beautiful Millions of people use Android because it’s so powerful yet still so easy. The home screen, apps, and widgets are simple to use right out of the box, but completely customizable. With Android, you can create a unique mobile experience that’s just right for you. Widgets – Put the important stuff right within reach and interact with your favorite apps directly from your home screen with widgets — see the latest sport scores, view your favorite photos, check the weather or peek at your inbox all without having to open different apps or leave the home screen. Notifications – An easy-to-read notification tray gives you quick access to your calls, incoming texts, and new emails in a non-intrusive way. Multi-tasking – With Android, you can quickly and seamlessly switch between apps and pick up whatever you were doing. Juggling multiple tasks at once on a mobile device has never been easier. Voice typing and actions – Control your Android device with your voice. Simply touch the microphone on the keyboard and start talking to write emails, SMS, or any other text — more than 30 languages supported. Text appears in real time, so there’s no waiting. Photos and videos – Capture special moments with great photos and videos, explore your shots and quickly share your favorites in any way that you want.

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Financial Performance Assignment Example | Topics and Well Written Essays - 3000 words

Financial Performance - Assignment Example It is an important section of the companies' annual report, which contains acknowledgement from the external auditors that the company's accounts and financial statements reported present a true and fair view of the company's affairs. This satisfies the government about the accuracy of financial information presented in the Tesco and Sainsbury's financial statements. This section represents the financial performance of both the companies for the current year and also the previous year. This section helps the investors, lenders, employees and general public to compare the companies' income and expense condition of the current year against the previous year and predict the future of the company. This reveals the companies' financial position for the current year-end. It shows the companies' asset and equity position for the current and previous year. This contains the information on companies' liquidity, solvency, efficiency and investment prospects. This is helpful for investors, lenders, suppliers, employees, customers and general public. This section reveals the companies' position in terms of availability of cash and shows the cash inflow and outflow for the current and previous years. Again, this section is very important for various stakeholders of the company. The Operating and Financial Review (OFR) statement of both the companie... This section contains information necessary to read between the lines of financial statements. This section is very important for a true and complete analysis of the companies' financial statements. THE OPERATING AND FINANCIAL REVIEW (OFR) STATEMENT The Operating and Financial Review (OFR) statement of both the companies show the summary of the companies' financial statements, their financial performance, their segmented financial results and the profitability of the companies reflecting their financial statements. Both the companies have provided a thorough analysis of their company's major operations and results obtained from these operations. The statement also emphasises the major risks faced by the company, which enables a reader to get an insight of the companies' present condition and evaluate any future risks. TESCO PLC-- RATIO ANALYSIS The financial performance and position of Tesco Plc can be assessed with the help of ratio analysis for the last three years. This analysis is broken down into sections so as to be helpful for all the groups interested in the financial performance of the company i.e., the management, the investors, the lenders, the analysts etc. PERFORMANCE The performance of Tesco Plc over the last three years can be assessed by the following ratio: Return on Investment (ROI) 2005 2004 2003 14.95% 14.04% 13.85% The Return on Investment ratio is used to analyse a company's position in terms of the return or profit it gains on the funds invested. It shows the effectiveness and performance of the company's management to obtain more returns on the company's investment. Tesco Ltd's Return on Investment ratio has almost been stable over the last three years, showing that the company's management has been utilising its

Internet and Digital Marketing Communications Essay

Internet and Digital Marketing Communications - Essay Example Dropbox Company is a company that designs a service to share and sync files over the internet between personal computers. It is a downloadable application. Through it, the users can easily share and synchronize files across smart phones and personal computers. The company is located in San Francisco, United States. The company further offers the customers with specific tasks, which include collaboration on office documents, running a startup and backing up photos. Despite the success of the company, the past few years has proven challenging to the management and the entire company. During this time, the company experienced a crisis management problem and lost many of its customers, making the image of the company to be tarnished. The company has since then taken a major step to win back the customers improve the image of the company as well as attracting perspective customers. Despite these great services to the users, users have been asking for new features. Most of these features violate the commitment of the company to offer a simple product that is also easy-to-use. Therefore, Dropbox needs to go beyond syncing and file sharing so that it targets the customer needs. This is the only way it can stay the course. This situation has raised the need for the company to take the company back to its previous performance or to even high heights. The marketing department of this company has been pointed to have the most significant role in this activity. This is because this department has a major responsibility in guiding. and leading the other departments of the company in the development, production, fulfilling the products and the services to the customers. Marketing communication Marketing communication is a strategy that refers to the process of creating awareness, reminding or/and persuading customers of a product or a service (Yeshin, 2002). Marketing communication is significant in influencing a buyer’s purchasing decision. Integrated marketing communication (IMC), on the other hand, refers to judicious and the effective use of promotional tools of a product in passing a message across to the customers or potential customers (Yeshin, 2002). The effect of IMC to the existing and prospective customers is often noticeable. This is because the framework of IMC involves the interaction of different marketing communication elements, which have potential to improve or trigger other communication media to contribute (Belch and Belch, 2003). A marketing plan is important in attaining success in marketing. This is because it enables a company and its marketing team to focus on the marketing process. A marketing plan can be prepared using different approaches. However, there are key stages to these different approaches. These key stages are contained in an acronym SOSTC, that is, situation analysis, objectives, strategies, tactics, and control (Reid, 2003). Integrated marketing communication is an aggressive marketing strategy that aims to capture and use extensive amount of information about customers to set and track marketing strategy

MANAGING PEOPLE AND PERFORMANCE Essay Example | Topics and Well Written Essays - 1500 words

MANAGING PEOPLE AND PERFORMANCE - Essay Example When we talk about diversity, it is mostly meant like defined above people belonging to different cultures and so on. Diversity includes qualities and abilities that are different for every individual and when they meet together in one organization, they bring with them their thoughts, expertise, opinions and so on which are different than our own. Organizations are not only made up of individuals but are made up of teams and groups. They work together to achieve one common organizational goal despite their diverse differences as mentioned above. To manage such vast workplace diversity is the main concern of the managers today. All the people in the organization are required to work together in peace and harmony so that organizational goals could be realized. HR Managers have a duty to come up with different strategies to manage the workforce diversity to improve workplace productivity. Diversity is a valuable asset of any organization. This is because if different people are working together, they can create new ideas and products that could result in competitive advantage for any company. The key activity of the HR managers does not only include how to manage the diverse workforce. It also includes how to manage work/life balance and providing diversity training. Looking at the past it can be seen that workforce has changed significantly. More and more women have entered the organizational world and account for almost 50% of the workforce. (Foot and Hook) To cater the needs of the work\life balance especially for the women with dependent children, flexible working hours are now part of the provisions of Employment Act (2002). The work/life balance was not only issue for the women but also for he men who found it hard to manage their personal responsibilities because of heavy workloads. (Robbins and Sanghi. Pg 509). Today, managers have instituted different strategies to provide work/life balance for all the employees.

The African and Chinese legal systems Essay Example | Topics and Well Written Essays - 2000 words

The African and Chinese legal systems - Essay Example Although, laws are culture specific and effectivity of laws still has to originate between man and the natural law. No amount of positive laws will prosper if the self controlled order is not put into consideration. Human beings as intelligent as ever could not be presumed to have no culture. As human beings, they have their own way of settling conflict amount themselves which are born out of human experience. In both Africa and Chinese laws they have their history to look back. Various events in their history shapes the present Leal legal system under which they operate. They have their historical cultures to look back that point’s evidence to their existence and them the manner they settle conflicts among themselves. The Western denial or branding on African and Chinese laws could not contradict the existence of internally developed wisdom of each culture. Each group of people in the world has its own way of doing things. For other culture not respect another’s cultur e would be me missing the very point of existence. Perhaps the law must have something to do as well with geographical locations because how these people behave socially or individually is also a function of geographical location, where they could be found on earth.